Why Gen Z in the US are searching for jobs on TikTok: Here’s how the job market has changed

Generation Z, born between 1997 and 2012, is redefining careers in an unpredictable world. Dubbed the “reroute generation,” they navigate winding career paths shaped by AI, economic shifts, and digital disruption. Resourceful and adaptable, Gen Z leverages social media, self-directed learning, and strategic networking to create opportunities, prioritize values, and thrive amid uncertainty.

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